When basic asphalt shingles alone can run up to $400 per square, choosing a roofing contractor might seem like a daunting process – so how can your business draw in a reliable client base? Advertising in print and on social media are good ways to grab attention, but may not be enough to convince the client to commit and hire.
You will be best prepared to deal with clients’ needs up-front (and secure their business and trust) if you are already aware of their most likely concerns. In this article we will look at 3 common questions asked by clients before hiring roofing contractors.
Do you have a license?
Clients often ask whether the contractor and employees are properly certified. Obtain roofing contractors’ licensing separately from state to state and kept up-to-date for each worker. It can get complicated. The client has concerns because this will severely affect their legal position (and, of course, yours too) if anything goes wrong. It is helpful to have knowledge and proof of licensing if a client asks about it.
Do you have worker’s compensation insurance?
In general, companies with a certain number of employees are legally obliged to provide workers’ comp insurance. But clients are aware that many small business owners still go without to cut costs. This could be tempting if, for example, a business owner has few employees and none have recieved an injury. Again, codes and penalties vary between states. It is crucial to stay updated about insurance laws where you operate. This way you can avoid inadvertently incurring fines or even fraud charges.
Do you carry general liability insurance?
Worker’s compensation insurance has everyone covered as long as the workers are on the property. But slip-ups happen. Any damages incurred by the work afterwards could leave you liable to pay out for medical bills, repairs and legal defence. It is reassuring for the client if you can produce a general liability insurance certificate. They know they will receive compensation, and you can protect your own business.
How Can You Gain Clients’ Trust and Keep Your Business Safe?
You run a business in a challenging and sometimes unpredictable industry. Clients are wary about the complicated process of checking that roofing contractors complete their work safely and legally. As a business owner, you must keep track of huge amounts of information and ensure that everything is within regulations. It’s stressful – for everyone involved.
Proper protection like general liability insurance can help to ease your burden. It won’t just keep your money safe, but your reputation too. With solid insurance it is easier to keep clients and get new referrals. Your customers relax, and you gain some peace of mind.