The Covid-19 pandemic has caused quite a stir all over the world. Over 1 million people have been infected worldwide. Multiple states have implemented travel restrictions, lockdowns and curfews. With most people staying indoors, construction projects have been put on hold. The pandemic has been rough time for business owners. But there is a silver lining. Even if it’s a small one. Being off work provides you with valuable time to focus on improving your business.
Let’s help you get back on track. In this guide we will look at 4 things you can do to get ready for the future. While you do your bit by self-isolating, we will help you give your business an edge. So, let’s take a look at our 4 Business Tips for General Contractors.
Update your website.
Normal day to day activities leave you with little time to update your website. Improve your visitor’s experience by:
- Adding new pictures of finished construction projects.
- Updating your information.
- Refreshing your website design.
- Increasing your blog posts.
Including an SEO (Search Engine Optimization) strategy will improve your website ranking and bring in more traffic. If you don’t have a website, invest this time into making one. You don’t need coding expertise. Creating a website these days is quite simple. Most create your own website companies offer free guidance and advice via a personal contact.
Improve on your marketing.
Your business cards, flyers and brochures could always do with a fresh look. There are great templates on Microsoft Word, Office 365 and Microsoft Publisher that can help revamp your material.
Since the Covid-19 pandemic, Facebook has seen an increased usage of 37%. Improving your social media presence will give you an added marketing advantage. Use insights when planning a social media ad campaign. You can get people acquainted with your business by:
- Using paid advertising.
- Creating a company profile
- Including pictures
- Commenting on relevant conversations.
- Offering perspective on industry trends
Professional sites such as LinkedIn are great for businesses. You can connect with clients and sub-contractors. Interacting with other contractors could expose you to even more business tips for general contractors!
Update your insurance during the Covid-19 pandemic.
Most construction related insurance policies run for a specific period of time. To keep your business protected during the Covid-19 lockdown, keep these coverages updated:
- General Contractors Liability Insurance – This policy protects your business from any liability due to third party injury or property damage.
- Builder’s Risk Insurance – This coverage protects structures under construction.
Many are using this time to make home improvements. This could be painting or fixing the plumbing. One of our biggest business tips for general contractors is to create value. Do this by offering free information through:
- How to videos e.g. how to fit a broken patio door.
- Free advice
Creating value could result in more business later. It creates a sense of loyalty and gives people confidence in your company.
Getting Back On Your Feet Post Covid-19
The Covid-19 pandemic will have a great effect to businesses around the globe. However, preparing adequately will help you get back on your feet faster. We would like to help you prepare for your future construction projects. To get in touch with Contractors Liability today, call us on 888 676 0923.